Adam Johnson, former co-host of 'Street Smart' and writer of the 'Insight and Action' blog, wanted more followers on social media, particularly on Twitter. To help work toward his goal of achieving better 'financial literacy' among young people, Adam wanted to expand his audience to target 18-29 year olds.Using a Content Media Strategy that featured easy-to-follow infographics, Adam was able to achieve his goal of more than 1,000 followers in the first month of utilizing the strategy.