GAIN Fitness launched a new app in 2015, and required an online ad campaign to create buzz on different devices and websites. The campaign featured fitness experts who offered their services on the GAIN app, as well as motivating taglines like 'Turn It Up in 2015' and 'How Do I Get Fit', as well as a call-to-action like 'Ask a Trainer' and 'Get Started'.The direct result of this online ad campaign was a spike in downloads for the GAIN Fitness app.